Major from 2nd year
Department of Fashion and Business
press&
influencer course
PRESS & INFLUENCER
We aim to be a press with the ability to disseminate information that attracts the attention of the public.
In the Press & Influencer Course, you can learn about press and brand PR work, as well as knowledge about digital media such as SNS. There are many corporate collaboration initiatives in the class, and you can learn proactiveness and practical skills for brand PR.
SNS promotion
PR project for TAT Nail Starter Kit Co., Ltd. We did everything from total planning to photography and processing and posted it on SNS.
UR Style Ambassador
The students themselves acted as models and gained hands-on experience working as influencers while competing for the most page views on an online store.
curriculum
2ndyear
We aim to be a press with the ability to disseminate information that attracts the attention of the public.
We make full use of digital media such as SNS, and mass media such as magazines and television to improve the image of brands and products, which will lead to attracting customers and purchasing. In recent years, some companies have set up "influencer recruitment quotas", and depending on the number of followers on SNS, it may be reflected in preferential hiring and salary. Learn the know-how and skills to effectively disseminate information and create fans.
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Work presentation schedule
[First half] Summer festival mini shop operation
[Second Term] Graduation Project Shop Management
Main subjects
Promotional Work
・Media communication
Students will learn the foresight, information gathering, communication skills, and creativity required to interpret the times, which are essential for the press. Through practice, students will learn the characteristics and roles of magazines, TV, social media, etc., which are the foundation of new generation media branding.
sales promotion
Planning events and PR activities using SNS to promote products and services to consumers. We will also practice styling photography to promote EC sales.