Brand Producer Department | OSAKA INSTITUTE OF FASHION

3-year course | Daytime | Capacity: 40 students

Aiming to become a leader and entrepreneur in the fashion industry,

This is a department where students launch their own brand while still in school and run it as a producer. From the second year, students will gain practical experience, such as opening their own original shop, and hone the business skills necessary for starting a business, such as planning and marketing know-how, as well as outsourcing and negotiation skills.
■Advanced Professional Diploma: Graduates are awarded a title equivalent to graduating from a four-year university.
■University dual study system: A system that allows you to acquire both professional skills and a university degree (bachelor's degree).

Characteristics of the Brand Producer Department

01Through shop management training and internships, students will gain on-the-job experience from their first year and hone their practical skills.
02Participate in overseas training at the Fashion Institute of Technology (FIT) in New York and experience the real fashion business.
03 In your third year, you will launch your own brand as an individual business owner and practice business as a producer.
04 You will learn practical skills that can be applied to business by practicing trend analysis and marketing using AI.
05You will also learn the basics of clothing manufacturing and digital skills such as graphics, which will be useful for starting your own business or finding employment.

Throughout the four years
As a producer
Becoming independent

1styear

Learn the basics of fashion business and creation

Exhibiting at the Harukas School Festival

Special lecture at second-hand clothing store CHAPPIE

2ndyear

Through practice, you will hone the planning and marketing skills necessary for business planning.

New York training

Opening and operating original shops in fashion buildings

Digital and AI business applications

3rd and 4thyear

Started a personal business as a brand producer

Launching my own brand

My brand pop-up shop

This is a new initiative exclusive to the Brand Producer Department. Upon graduating from this department, students can obtain the title of "Advanced Specialist," which certifies advanced practical ability and specialized skills. Furthermore, by utilizing the "University Concurrent Enrollment System"*, students can simultaneously obtain a university degree (bachelor's degree). This gives students the advantage of being able to obtain both vocational school and university graduation qualifications in the same period, which is a major advantage in situations such as job hunting.

* Concurrent school: Sanno University correspondence course

Benefits of the University Concurrent Course System

You can simultaneously acquire practical skills at a vocational school and theoretical studies at a university, broadening your employment opportunities.
The experience of studying at both a university and a vocational school will differentiate you during your job search and make you an attractive candidate to companies.
The entrance exam is the vocational school entrance exam only. You can enroll in the course just by completing the necessary procedures.

learning steps

Time

1styear [first semester]

Time table example	1	2	3	4
MON	Creativity I		Marketing Trend Analysis
TUE	Merchandising I		Business Skills I
WED	coordination	Product Production Ⅰ
THU	Product Production Ⅰ		fashion drawing	Digital Skills I
FRI	Material knowledge I	fashion color	Product knowledge	Western clothing history

* Depending on the grade, classes may be held from Tuesday to Saturday.

curriculum

1styear

Learn the basics of brand production.

Students will learn the basics of fashion business and creation, and acquire the skills to give shape to their ideas and the knowledge to make them viable as a business. From their first year, students will also be involved in practical work in shop management.

Educational subjects	Creativity I Marketing Trend Analysis Merchandising Ⅰ Business Skills Ⅰ coordination Product Production Ⅰ fashion drawing Digital Skills I VMD I Material Knowledge I (on demand) Fashion Color (on demand) Product knowledge (on demand) History of Western Clothing (on demand) Industry information

Work presentation schedule

[First half] Summer Festival
[Late Period] Spring Festival

Main subjects

Creativity I

This class will hone your creative thinking for brand product planning and increase your fashion sense. What you learn here will lead to the development of stylish new products.

Marketing Trend Analysis

You will dig deep into global trends and develop the ability to predict the next trends in the fashion business through market research.

2ndyear

Develop your planning and marketing skills and imagination.

We will further develop the fundamental skills for brand production and hone the ability to apply them. By acquiring planning and marketing skills, creativity, and improving both business and fashion sensibilities, we will grow to be able to find new business opportunities.

Educational subjects	Creativity II Merchandising II Shop Plan Business Skills Ⅱ AI Business VMDⅡ Product Production Ⅱ Digital skills Ⅱ Web Shop Material Knowledge II (on demand) Overseas training Industry information

Work presentation schedule

[First Period] Summer Festival
[Late Period] Spring Festival
Long-term store operation

Main subjects

Merchandising II

What is the best time to launch and what price setting should be set for products to be sold in brands and shops? You will acquire planning skills that are in line with the seasonal cycle of the fashion industry.

Shop Plan

In addition to planning concepts and targets, students will learn the know-how required to open a shop, including product planning, purchasing, and store layout, and gain practical skills in store management.

3rdyear

I started my own brand while I was still a student.
Learn the know-how to improve your production skills.

We have introduced an "Entrepreneur Development Program" to train brand producers, and students will learn the know-how of launching their own brand and producing it. Through brand and store management, students will implement PDCA, think up measures to increase awareness and sales, and come up with ideas to make their brand look better, and put them into action.

Educational subjects	Brand Production Project Ⅰ Merchandising III Product Planning Ⅰ Business Skills Ⅲ AI x Entrepreneurship Product Production Ⅲ Digital Skills III Product Research Ⅰ Employment measures I Industry information

Work presentation schedule

[First Period] Summer Festival
[Late Period] My Brand Web Shop
My brand consignment sales

Main subjects

Brand Production Project Ⅰ

You will learn through practice how to produce a brand, including planning the target and concept of your own brand, product planning, and sales promotion planning.

Product Planning Ⅰ

You will learn practical skills for creating your own branded products, from planning and developing product launches to coming up with design ideas.

4thyear

I will start managing my own brand in earnest.
Gain experience as a brand producer.

Students will practice self-production and fully manage their own brand, including promotional and sales activities to grow the brand. After getting their brand business on track, they aim to become talent who can propose new brand businesses to society as well as manage their own brand as a brand producer after graduation.

Educational subjects	Brand Production Project II Merchandising IV Product Planning Ⅱ Business Skills IV Product Production IV Product Research Ⅱ Digital Skills IV Employment measures II Industry information
	Graduation project: Original brand exhibition

Work presentation schedule

[First Period] Summer Festival My Shop/Web Shop
[Late Period] My Shop Management/Web Shop
Graduation project My Shop results presentation and exhibition

Main subjects

Brand Production Project II

You will put into practice the know-how you have learned to increase and grow your brand's value in many different ways, including increasing awareness of your brand, attracting customers, and making your products more attractive.

Merchandising IV

In order to enrich the content of your own brand, you will develop a product launch plan for the new season and acquire knowledge that will help grow your brand.

Flow of brand production

Students will become brand owners and experience the PDCA cycle involved in carrying out the work of planning, developing, sourcing products, and selling/promoting their own brand. Students will also start their own businesses while still in school, and gain practical experience through this process.

marketing
Brand Planning
business plan
Product procurement and production
presentation
PR tool creation
Brand Sales

Practice managing your own brand through the "Entrepreneur Program"

While still in school, students launched their own brand and opened a brick-and-mortar store. This is an example of how students have utilized the "Entrepreneur Development Program," which allows students to experience the process from planning to product delivery. Through practice, students can learn the know-how necessary for brand producers, such as trend analysis and the use of AI in marketing.

Brand Launch

Each participant will launch their own brand based on their own ideas. They will sell their products in an online shop and carry out various PR and promotional activities, including the use of social media, to help grow their brand.

Selling your own brand at a pop-up store

We will open a pop-up store at Hankyu Department Store Umeda Main Store. Not only will we sell to the general public, but we will also invite professionals at the forefront of the industry to judge the originality and business potential of our products.

Brand Management
Producer Course 3 years

Rintaro Yamaguchi

Grow your brand
Currently working towards independence

Yamaguchi, a third-year student Brand Management is aiming to expand the brand he launched while at university. The department's biggest goal is to start a business as a brand producer, and he is a notable student who truly embodies that goal. We asked him about what he has learned as a student and his future goals.

Q. What did you learn at school and what attracted you to it?

The practical experience I gained, such as having my own brand and having the opportunity to run an actual shop while I was still a student, was a big attraction for me as it would enable me to immediately contribute in the apparel industry in the future.

Q: What are your dreams and goals for the future?

Only a handful of people are in the limelight. Even if you work hard, it often goes unrewarded, but I want to be a producer who can hook up with such people and create opportunities for them to take center stage. For that reason, I am currently continuing to organize pop-up events and work as a stylist with the aim of expanding the brand.

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