brand
Department of Management
BRAND MANAGEMENT
3 years | Daytime | Capacity 30 people
Through the planning and management of brands and shops,
Aiming to become a leader and entrepreneur in the fashion industry.
In the first year, students learn the basics of business, and in the second year, they choose between two courses: "Producer" and "Shop Development." The "Producer Course" allows you to plan and produce your own brand while still in school. The "Shop Development Course" aims to become a specialist in store management and operations after completing a three-month long-term operation of a store. Both courses involved training at the Fashion Institute of Technology in New York, USA. You will also learn various digital skills through practice.
Characteristics of the Department of Brand Management
- 01Planning and operating original brands and long-term shops. You will gain consistent experience in the process from planning to sales and improve your practical skills.
- 02 Through internships at famous brand shops, etc., you will hone the communication skills necessary for producer work and shop management.
- 03 Learn digital skills useful for finding employment, becoming independent, and starting a business, such as graphic and business computer skills, SNS, and web shop management.
- 04 Utilize AI to optimize trend analysis and marketing. Learn practical skills that can be applied to your business.
- 05Train at FIT (New York State Fashion Institute of Technology), a prestigious school in New York, the home of the fashion business.
learning steps
Time
Producer course3rdyear [first semester]
| Time table example |
1 | 2 | 3 | 4 | |
|---|---|---|---|---|---|
| MON | Apparel Product Exercise Ⅲ | Brand marketing II | |||
| TUE | Introduction to AI II | Employment measures | graphic design II | ||
| WED | VMDⅡ | web shop Ⅱ | |||
| THU | design planning | sales promotion | |||
| FRI | Brand merchandising II | Brand production project | |||
- * Depending on the year, classes may be held from Tuesday to Saturday.
curriculum
1styear
Department of Brand Management
1st year compulsory curriculum (common to all courses)
Management basic course
Aiming to become a leader in the fashion industry, students learn about creation and business in a well-balanced manner.
Students will learn a wide range of creation and business topics and will develop the foundation for success in the fashion industry. We will improve your planning ability while envisioning specific situations in order to realize your future My Brand and My Shop.
| Educational subjects |
|
|---|
Work presentation schedule
[First half] BUNKA FESTA
[Second term] Completion exhibition
Main subjects
Sales work I
We aim to improve the basic knowledge and basic movement skills of customer service and sales. Strengthen your responsiveness and communication skills as a business person.
Merchandising overview
Students will learn about the fashion business, with a focus on retail stores, from the material industry to manufacturers and select shops, and learn basic counting on the sales floor.
Product knowledge
You will learn the knowledge of item classification, names, silhouettes, and details necessary to explain and propose products to customers, as well as the skills to convey the benefits of products.
coordination theory
You will learn the skills to be able to propose coordination that matches the customer's lifestyle and taste. You will also learn coordination techniques that will improve your sense of style.
Seize opportunities abroad.
New York FIT training
1. Research the problem area
2.Lecture
3. Visit popular shops
4.Original brand planning & presentation
5. Completion ceremony
Sightseeing and shopping in New York City
Free time at Central Park
Go see a musical at the Metropolitan Museum of Art.
AI business utilization
With the guidance and cooperation of New Rope Co., Ltd., which develops AI specialized in fashion, students acquired skills to utilize trend data for hypothesis testing and analysis. For each group, we use AI to investigate and analyze image data from Instagram, etc., and even make suggestions for improvements. The results of excellent content will be made public through press releases.
From second year onwards
To highly specialized courses
You can launch your own brand while attending school and acquire the know-how necessary to become a brand producer.
Opened my shop in a trendy area. I aim to become a leader and entrepreneur in the fashion industry.