On Saturday, September 16th, the student-run shop ``ISO'' opened in the commercial facility HEP FIVE in Umeda, Osaka.

This is a culmination of learning for students in the Shop Development course of Brand Management, a practical, hands-on program, with students themselves responsible for all aspects of shop management, including marketing research, concept setting, interior and product lineup planning, buying, PR, e-commerce site planning, and sales.

Continuing from last year, the store will be located at HEP FIVE, a popular fashion building in Umeda.

This year's shop will feature apparel and miscellaneous goods that reinterpret 90's Korean fashion, with the keyword "NEWTRO".

NEWTRO is a coined word that combines “NEW” and “RETRO”.

Today's popular K-POP idols have been covering famous songs from the late 90s one after another, and the retro boom has continued in South Korea to this day.
The idol group New Jeans, which is also a role model for this shop and is attracting attention as a new era fashion icon, is also cited as a representative of "NEWTRO".

It is extremely unusual for a student shop to open a store at HEP FIVE outside of the event space. This work is only possible because of our school's track record and trust, which has continued a long-term store management curriculum in urban areas for over 20 years.

Please visit us by all means.

Overview of student shop “ISO”

<Business period> Saturday, September 16, 2023 to Sunday, December 17, 2023 11:00-21:00 Irregular holidays
<Location> HEP FIVE 6th floor (5-15 Kakuta-cho, Kita-ku, Osaka)
<Business Management Department> Brand Management Shop Development Course, 3rd year
<EC site> https://isooif2023.base.shop/
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